Paramount’s hugely misleading ad campaign for “Stop-Loss” — portraying this dark tale of an Army deserted as an Ambercrombie and Fitch-flavored romp with hunky, barechested soldiers — didn’t fool ticket buyers, and Kimberly Pierce’s long-awaited followup to “Boys Don’t Cry” has become the latest Iraq War drama that’s dead on arrival at the box-office — $4.5 million in eighth place. Also flopping was the Weinsteins’ “Superhero Movie,” which did only $9.5 million — about half of what the last movie spoof movie, “Meet the Spartans,” did during its opening weekend in January. The interesting question here is whether this is because audiences are wearying of this strip-mined genre or whether “Superhero” suffered from a threatened boycott by “Star Wars” fans incensed by the Weinsteins’ decision to reshoot “Fanboys,” which will be released in two different versions on DVD. The weekend’s box-office leader was “21” with $23.7 million, an impressive number for a thoroughly mediocre movie, much like Sony’s last release “Vantage Point.” Variety reports box office receipts for his year are less than one percent ahead of 2007, which when you take rising prices into account means fewer tickets were sold. In the lead story in this week’s Variety, the trade paper — always eager to apologize for the studios — is blaming the flatlining economy for Hollywood’s woes. Of course, the flood of lousy movies has nothing to do with it.
[Source : Movies]
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